Knowing your buyer persona means that you can hone your marketing strategy and landing pages to suit them, you can select the right ad groups, and even boost your conversion rate.Ī second important consideration is how the targeting options work for the pay-per-click platform you’re using.įor example, with Goole Ads, you’re targeting by keywords, search terms, and search engine use. There’s a lot more you’ll want to write down when creating a buyer persona, but these characteristics should be enough to get you going. With a Buyer Persona, you aim to figure out the following about your potential customer: Ī buyer persona is where you write down the characteristics of your ideal potential customer. You can figure that out by creating something known as a buyer persona. The first is who your customer actually is.
If you want to target your online ads properly, there are two things that you need to learn.
Thankfully, poor ad targeting can easily be fixed and isn’t something that takes forever to master. This is a problem because your ad campaigns are going to end up being shown to people who don’t care for them rather than your target audience.Īfter all, would you click on ad text for a ‘dog walking service’ if you didn’t even own a dog? By the end of this post, you’ll know more than enough when it comes to avoiding the newbie mistakes that people make when running PPC campaigns meaning that you can get your pay per clicks just right.įailure to target ad properly means that your ads are going to be shown to the wrong people which is not so helpful to your marketing strategy.
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